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One of the subtitles in this section really caught my eye. It said: “Creating Villains People Love to Hate”. Something about that is very satisfying. We all love to watch shows and read books that have a little drama. An antagonist is necessary to keep us intrigued in the storyline. It says in this section that a completely evil character is equal to a weak character. To have depth, the character needs to be motivated by more than just evil. The writer needs to get inside the head of the villain to be able to understand his or her logic. Perhaps the villain wants to kill the President because the President got the villains daughter pregnant. It makes you empathize slightly with the villain, even if you dislike what he or she is attempting to do. Some interesting reason like that is much more valuable than a villain who kills simply because he is “evil”. The reader needs motive. The part that focuses on heroes is particularly interesting. It goes over how heroes may be famous or obscure. Some examples would be: Martin Luther King Jr. and Malala Yousafzai. One that I found fascinating that was listed is the Rosie the Riveter ad. It was once used to encourage work productivity during the war. Later, it was used for the feminist movement. It is interesting to see the evolution of a hero, like Rosie, through the years.